Our Blogs

Small business desk with a laptop, phone, and smart speaker, representing SEO vs AEO vs GEO across search, AI answers, and voice

What Are SEO, AEO, and GEO, and Which One Does Your Business Actually Need?

SEO, AEO, and GEO are three distinct digital marketing strategies, and understanding the difference between them is the fastest way to stop guessing where to spend your time. SEO (search engine optimization) earns you visibility in traditional ranked results on Google and Bing. AEO (answer engine optimization) formats your content so AI tools, voice assistants, […]
Small business owner reviewing search analytics on laptop with confident expression

What Are the New Google Search Console AI Reports?

Yes, Google Search Console AI reports matter for your small business because they give you a clearer way to see whether your website is visible in Google’s generative AI search features. In its Search Central announcement, Google introduced new Search Generative AI performance reports in Search Console, including dedicated reporting for Search and Discover. If […]
Charming small-town main street at golden hour with glowing storefronts — Local SEO Strategy for neighborhood business visibility

How Can a Local SEO Strategy Create Massive Growth for Your Business?

In the modern digital landscape, the phrase “think globally, act locally” has never been more relevant for business owners. While the internet allows us to connect with people thousands of miles away, most service-based businesses and brick-and-mortar shops still live and die by their immediate geographic surroundings. If your business does not appear at the […]
Professional marketer reviewing Google Display Ads campaign performance on computer screen in modern office

What Does Google Display Ads Demand Gen Move Mean for Your Campaigns?

It depends on how your campaigns are currently set up, but your Google Display Ads Demand Gen situation is changing either way. Google is retiring standalone Display campaigns and moving that inventory into Demand Gen, as Search Engine Journal reported. If you run Google Ads for your business, this may sound like one more platform […]
Small-business owner using a laptop to improve visibility in Google generative AI search

What Does Google’s Generative AI Search Guide Mean for Your Business?

Yes, generative AI search is still built on the same SEO basics you already need: helpful content, a crawlable website, clear business details, and a good experience for real people. Google has now said that plainly in its new AI search optimization guide, and that is good news if you run a small business. If […]

What Do Google AI Mode Ads Mean for Your Small Business?

Google AI Mode ads mean your future search ads may show up inside AI-written recommendations, not just beside a list of search results. That sounds like a big shift, and it is, but it does not mean you need to panic or throw out your current marketing plan. What happened is pretty simple: Google announced […]

What Should Your Small Business Do About the Google May 2026 Core Update?

It depends: if the Google May 2026 core update has not changed your leads or traffic yet, you should watch calmly, not rush into rewrites. Google started rolling out this update on May 21, 2026, and the rollout may take up to two weeks, according to the Google core update report from Search Engine Journal. […]
Ultrawide monitor displaying ad campaign performance dashboards showing the future of paid advertising optimization and ROI

Future of Paid Advertising: Growing ROI

The digital landscape is undergoing a seismic shift, and for businesses that rely on digital spend, the old methods of “spray and pray” are officially dead. As we move through 2026, the Future of Paid Advertising is being defined by a powerful convergence of artificial intelligence, short-form video, and the absolute necessity of first-party data. […]
Executive corner office with city skyline view representing the fractional CMO benefits of C-suite marketing leadership

Fractional CMO Benefits: A Costly Oversight

In the hyper-competitive market of 2026, many small to medium-sized businesses find themselves at a crossroads. They have outgrown their basic marketing tactics but are not quite ready to commit to the multi-hundred-thousand-dollar salary of a full-time Chief Marketing Officer. For these companies, failing to recognize Fractional CMO Benefits is becoming a costly oversight that […]
Conference table with data streams merging together representing the power of combining marketing data from multiple sources

Combining Marketing Data: Massive Advantage

In the fast-paced world of digital advertising, the narrative often focuses on what we are losing –namely, the third-party cookies that once served as the backbone of online targeting. However, for forward-thinking brands, the real story in 2026 is about what we are gaining. By shifting focus toward Combining Marketing Data, businesses are discovering a […]
Modern data analytics command center with multiple monitors displaying first-party data strategy dashboards and customer insights

What Is a First-Party Data Strategy?

By Jordan May, Director of SEO and AI Systems, May Media Last updated September 15, 2026 A first-party data strategy is a plan for the customer information you collect yourself, where you store it, and how you use it to market better. That’s the whole thing: collect, store, use. First-party data is what people give […]
social search optimization

What Is Social Search Optimization?

By Jordan May, Director of SEO and AI Systems, May Media Last updated September 15, 2026 Social search optimization is the practice of making your social content easy to find when someone searches inside TikTok, Instagram, or YouTube, or when Google pulls a social post into its own results. It’s what happens when SEO and […]
Short-form video strategy

Short-Form Video Strategy: Winning Attention in a 15-Second World

The 15-Second Mandate of 2026 The contemporary digital ecosystem is defined by velocity and immediate relevance, rendering traditional content models obsolete. The dominance of short-form video (SFV) is not a fleeting market trend but the foundational architecture of the modern attention economy. By 2026, organizations must recognize SFV as the primary engine for top-of-funnel engagement, […]
Visual Search

What Is Visual Search SEO?

By Jordan May, Director of SEO and AI Systems, May Media Last updated September 15, 2026 Visual search SEO is the work of making your images readable to search engines so they show up when someone searches with a camera, a screenshot, or the Images tab instead of a typed query. Google Lens, Circle to […]