DITIGAL MARKETING SERVICES

Fractional Chief Marketing Officer (CMO)

What is a Fractional Chief Marketing Officer?

Are you looking for the expertise of a Chief Marketing Officer (CMO), but don’t have the financial capability to bring one on full-time?

At May Media, we offer Fractional CMO services on a contractor basis. May Media CEO Amy May has 23+ years of experience as a digital marketer, and has helped grow million-dollar law firms, and other businesses from the ground up.

As a Fractional Chief Marketing Officer, Amy steps onto your team as an executive level marketing partner, to help you cultivate and grow your marketing efforts. Some services include:

  • Routine scheduled calls
  • Marketing & advertising planning
  • Employee coaching & development
  • Brand development
  • Community outreach planning
  • Pre-built marketing workflows to make work more efficient
  • Access to the knowledge of May Media experts (Copywriters, Videographers, Account Managers, PPC Experts, etc.)
  • Growth strategy
  • Implementation of marketing reporting
  • Referral outreach strategy
  • And more!

Your Fractional CMO

As CEO of May Media, Amy May has scaled the company to mid six-figures. Through 23+ years of experience, Amy has experienced many shifts in the marketing/advertising industry, and is forever a student of her craft.

Amy has a toolbelt of weapons behind her, from her in-house team to her experienced network of vendors. If she doesn’t have an answer to your question, she has access to a network of marketing professionals throughout the industry.

Through exceptional client service, a dedication to the brands May Media represents, proven experience, and a constant quest for learning, we will stand out from the pack of your previous marketing providers.

WORK WITH AMY
Fractional CMO and CEO of May Media, Amy May

Amy May

Entrepreneur | Fractional CMO

How will this help my business grow?

Through strategy, practice, research, and discussion- we will help you plan campaigns, implement marketing procedures, and take your operations to the next level.

When paired with our other services, May Media’s Fractional CMO services work to orchestrate your marketing and content strategy efforts, so your brand image is consistent, and you are well represented in your marketplace.

While one of our main niches is in legal marketing, May Media works with businesses across a wide range of industries — from healthcare and home services to professional services and beyond. The fundamentals of effective marketing apply universally, and our experience across multiple verticals gives us a broader perspective that benefits every client we serve. Whether you are a law firm looking to generate high quality cases, a medical practice building patient volume, or a service-based business expanding into new markets, our Fractional CMO services are built to meet you where you are and help you scale.

We work with several law firms throughout the country (we do not accept competitors to current clients). Real marketing and advertising will generate your law firm real leads. We do not beat around the bush with technicalities, our goal is to generate high quality cases in the most profitable areas for your firm.

If you are a firm transitioning your marketing and practice area focus, we are also experienced in helping firms’ transition. And if you are a business outside of legal, we bring that same level of dedication and strategic thinking to your growth.

FAQs

What is a fractional CMO?
A fractional Chief Marketing Officer is an experienced marketing executive who works with your business on a contract basis rather than as a full-time employee. They provide the same strategic leadership, planning, and oversight as an in-house CMO, but at a fraction of the cost — making executive-level marketing expertise accessible to businesses that aren't ready for a full-time hire.
What does a fractional CMO do for my business?
A fractional CMO steps onto your team as an executive-level marketing partner. Services typically include marketing and advertising planning, employee coaching and development, brand development, community outreach strategy, growth planning, implementation of marketing reporting, and access to a full team of specialists including copywriters, videographers, and PPC experts.
Who is a fractional CMO a good fit for?
A fractional CMO is ideal for businesses that need strategic marketing leadership but don't have the budget or workload to justify a full-time executive hire. This is especially common among growing law firms and mid-size businesses that are ready to scale their marketing efforts and need experienced guidance to do it efficiently.
How is a fractional CMO different from hiring a marketing agency?
A marketing agency typically handles execution of specific services like social media or advertising. A fractional CMO operates at the strategic level, overseeing your entire marketing operation, coaching your in-house team, and making sure all of your efforts — paid and organic — are aligned and working toward the same business goals.
How much does a fractional CMO cost?
Fractional CMO pricing is based on a monthly retainer that is customized to your business needs and goals. Because marketing is not one-size-fits-all, May Media creates a custom-tailored package for each client to ensure you are getting the right level of strategic support without overpaying for services you don't need.
MONTHLY RETAINER

Fractional Chief Marketing Officer (CMO) Pricing

At May Media, we work on monthly retainer fees that are determined on a case-by-case basis. Marketing is not one-size-fits-all, and requires a custom bid for the work that needs to be accomplished.

We know you would love to have a price right now, but it is in both of our companies’ interests to have a custom-tailored package, that is right for your brand.