DITIGAL MARKETING SERVICES

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Are you looking to rank on the first page of Google and other search engines for your service area keywords? Search Engine Optimization, or SEO, is the way you achieve that goal.

Search Engine Optimization (SEO) is the process of improving the visibility of a website or webpage or webpage in search engine results (SERPs). SEO targets unpaid traffic rather than direct or paid traffic, but it can also influence the ad quality and landing page qualities of your ad campaigns.

To touch the tip of the iceberg, here are some factors that influence your website’s SEO:

Keyword Research / Implementation

Identifying and implementing the keywords with the highest search volumes, and manageable competition to gain more organic searches.

Content Creation

Creating high quality, optimized content that is relevant to your target keywords that will attract higher quality visitors to your website.

On-Page Optimization

Making changes to the code, structure, and content of your website / web page to better optimize it for search engines.

Off-Page Optimization (Backlinks)

Link building to your website from reputable websites than increases your domain authority.

Core Vitals

The three pillars of page experience, known as “Core Vitals” are: performance, responsiveness, and visual stability. If your core vitals are not scoring high, your chances of ranking high in SERPs are next to none.

User Experience

Does the page answer the questions that the searcher had? Did it have high value content to keep the user engaging with the website? Did it drive them to act on their questions?

Is it Completely Necessary to Have SEO?

If you are looking to gain leads, customers, make sales online, or grow your brand’s reach – yes. If you do not care about your website – no.

If you are currently looking at building a new website, but are wondering if you really need SEO, think about it like this: would you build a house without the proper framework to hold up the sheetrock?

The SEO framework on your website is arguably the single most important aspect. There are studies, tools, and search engine instructions that detail how you can make your website more likely to be seen, and make searchers more likely to convert into clients.

Integrating Copywriting and SEO

From social media posts, to webpages, to blog content, to digital advertisements –copy should be intertwined with your target keywords. This will lead to higher authority, more visibility for your target keywords, and a compounding plan that can drive down your cost per result.

This does not mean to dull down your marketing message. You still have room to use a grabbing hook, but your ad should clearly speak your target keywords and still feel genuine. Some take this to an extreme and only use keywords as their copy.

Without balancing your copy, and understanding how different platforms display it, your copy can feel like you are running circles without giving an offer and benefits.

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Beyond Traditional SEO

Search is no longer just about Google’s blue links. Your customers are finding businesses through AI-generated answers, voice assistants, and visual search. At May Media, we stay ahead of these shifts so your business shows up wherever your audience is searching — not just on page one, but in the answer itself.

Here are the areas of modern search optimization we integrate into our strategy:

Answer Engine Optimization (AEO)

Structuring your content so AI-powered platforms like Google AI Overviews, ChatGPT, and Perplexity surface your business as the answer — not just a search result.

Voice Engine Optimization (VEO)

Optimizing for the way people speak, not just the way they type. Voice search through Siri, Alexa, and Google Assistant is growing — and the results they pull are different from traditional search.

Generative Engine Optimization (GEO)

Making sure your brand is represented accurately when AI models generate answers. This means building the authority, structured data, and content signals that generative engines rely on.

Visual Search Optimization (VSO)

People are searching with images — through Google Lens, Pinterest, and social platforms. We optimize your visual assets so they are discoverable and drive traffic back to your business.

Social Search Optimization (SSO)

Platforms like TikTok, Instagram, and YouTube are becoming search engines in their own right. We ensure your content strategy accounts for how audiences discover businesses on social platforms.

FAQs

What is SEO and why does my business need it?
Search Engine Optimization (SEO) is the process of improving your website's visibility in search engine results. If you want to gain leads, customers, or grow your brand's online reach, SEO is how you get found by people actively searching for what you offer. Without it, your website is essentially invisible to potential customers.
How long does it take to see results from SEO?
SEO is a long-term investment, not an overnight fix. Most businesses begin seeing measurable improvements in traffic and rankings within 3 to 6 months, with compounding results over time. The timeline depends on your industry, competition, and the current state of your website.
What is the difference between SEO and paid advertising?
SEO targets organic (unpaid) search results, building long-term visibility that continues working even when you stop actively investing. Paid advertising (PPC) delivers immediate visibility but stops the moment your budget runs out. The most effective strategy uses both together.
How does content creation support SEO?
Search engines reward websites that consistently publish fresh, relevant, and high-quality content. Each piece of optimized content is an opportunity to rank for new keywords, answer your audience's questions, and build the subject matter authority that search engines look for when deciding who ranks first.
What are Core Web Vitals and why do they matter?
Core Web Vitals are three metrics Google uses to measure your website's user experience: loading performance, interactivity, and visual stability. If your site scores poorly on these, it can hurt your search rankings regardless of how good your content is.
What is Answer Engine Optimization (AEO)?
AEO is the practice of structuring your content so that AI-powered platforms — like Google AI Overviews, ChatGPT, and Perplexity — pull your business into their generated answers. Instead of just ranking on a results page, AEO positions you as the answer itself.
What is Generative Engine Optimization (GEO)?
GEO focuses on ensuring your brand is accurately represented when AI models generate responses. This involves building the authority signals, structured data, and content quality that generative engines rely on when deciding which sources to cite and recommend.
What is Voice Engine Optimization (VEO)?
VEO optimizes your content for voice-based search through assistants like Siri, Alexa, and Google Assistant. Voice queries are conversational and longer than typed searches, and the results they return are different — usually a single answer rather than a list of links.
What is Visual Search Optimization (VSO)?
Visual search allows users to search using images instead of text, through tools like Google Lens and Pinterest. Optimizing for visual search means ensuring your images have proper metadata, alt text, and structured data so they are discoverable and drive traffic back to your business.
What is Social Search Optimization (SSO)?
Social search optimization accounts for the fact that platforms like TikTok, Instagram, and YouTube are now functioning as search engines. Users search these platforms directly for recommendations, reviews, and how-to content. Your content strategy needs to be optimized for discovery on these platforms, not just Google.
CUSTOM BID

Search Engine Optimization (SEO) Pricing

We know you want the up-front price, but the truth is it depends. We create a custom bid for each client depending on their needs, objectives, and plan.

This helps to ensure you are only paying for what you need, and we are getting paid enough for the services we are providing. There are a lot of details that go into SEO, and it can depend on your industry, level of competition, and the size and features of your website, as well as much more.

Our Experience

With 29+ years of combined content management and digital marketing experience, our leadership team has seen the highs and lows of SEO practices.

We actively manage dozens of websites, ranging in various industries. Our main specialty is law firms, but our clients vary across many different industries. We have experience in working with in-house teams, and training them.

From watching search engines crackdown on companies specializing in gimmicky blackhat techniques, to researching and implementing tools and knowledge to create real results for our clients- we have seen a thing or two.

At May Media, we take pride in our work and client relationships. We will never outsource the implementation of your work to cut-rate overseas vendors, who do not have the experience. We are not here to scale as fast as possible; we are here to create real results and business relationships that last.

We will always act in your best interest, and use search engine approved techniques to gain your website traffic and visibility. If you would like a list of references, please schedule a discovery call!