DITIGAL MARKETING SERVICES

Media Planning & Advertising (PPC)

What is Media Planning?

Media planning is all of the research, analyzing, planning and testing behind an advertising campaign’s launch.

From researching the most concentrated audiences, to finding an effective budget, to minimizing waste, and much more – media planning is an essential service if you want to produce advertising campaigns that lead to real clients.

At May Media, we group our creative planning underneath media planning. In an age with so many platforms, it is crucial to have the right message and media sizes for the right platform. This does not mean your campaigns are less creative, it means they are better optimized for success.

We only offer our advertising services bundled with out media planning services, unless you have an in-house team that develops the plan.

We bundle these services together with our social media marketing services, because each advertising campaign you run deserves the proper dedication to planning. Without media planning, your paid advertising efforts are more or less a shot in the dark.

What is Paid Advertising?

Paid advertising campaigns are collective groups of ads that are delivered to a specific audience to benefit a business or organization. When paired with strategic content management, the results compound.

Paid advertising is generally used to drive leads, sales, new clients to a business, or to retarget and convert warm audiences. When used correctly, paid advertising can prove to be a great investment for your business. When used poorly, paid advertising can flush your money down the drain.

At May Media, we have seen advertising both pre and post internet. We know what is just a trend, and what is here to stay.

What Advertising Services does May Media Offer

Digital Advertising areas

  • Pay Per Click Advertising (Google Search, Microsoft Ads, etc.)
  • Video Ads (Google Video/YouTube Ads, Hulu Ads)
  • Social Ads (Facebook, Instagram, LinkedIn)
  • Display Ads (Shown on websites and apps across the internet)
  • And More! (Schedule a consultation to learn more about your options)

If you are one of our Fractional CMO clients, we offer legacy advertising consulting. These areas could include:

  • TV
  • Radio
  • Print
  • Billboards
  • Events
media planning ad example

Advertising Technology

At May Media, we can create custom digital advertising campaigns using software for features such as geofencing, weather targeting and other advanced targeting techniques. These features help your business creatively target your customers, no matter the platform. This can be helpful for industries such as personal injury law, where targeting options may be traditionally limited.

Our advertising department taps into a vast network of platforms to secure premium ad inventory. Through our Demand Side Platforms, we partner with hundreds of private marketplaces and ad exchanges, ensuring access to 90% of the available digital ad inventory.

We stay up to date on new products and offerings throughout the industry, and will recommend the best platforms and targeting for your specific needs. No advertising campaign is a one-sized-fits-all approach. What works for one business may not work for you at your price range, or in your market.

FAQs

What is media planning and why does it matter?
Media planning is the research, analysis, and strategy behind an advertising campaign before it launches. It involves identifying the right audiences, setting effective budgets, choosing the best platforms, and minimizing wasted spend. Without proper media planning, paid advertising is essentially a shot in the dark with no clear path to results.
What types of paid advertising does May Media offer?
May Media offers a full range of digital advertising services including pay-per-click ads on Google and Microsoft, video ads on YouTube and Hulu, social media ads on Facebook, Instagram, and LinkedIn, and display ads across websites and apps. For Fractional CMO clients, we also provide consulting on legacy platforms like TV, radio, print, and billboards.
What is the difference between PPC and organic marketing?
PPC, or pay-per-click advertising, delivers immediate visibility by placing your business in front of targeted audiences through paid placements. Organic marketing, like SEO and social media, builds visibility over time without direct ad spend. Both serve different purposes, and the most effective strategies integrate paid and organic efforts to reach buyers at different stages of the buying process.
What is geofencing and how can it help my advertising?
Geofencing is an advanced targeting technique that allows you to serve digital ads to users within a specific geographic area. This is especially useful for industries like personal injury law where traditional targeting options may be limited. May Media builds custom campaigns using geofencing, weather targeting, and other advanced tools to help you reach the right audience at the right time.
How much does paid advertising management cost?
Advertising management pricing is based on a monthly retainer that covers ongoing campaign maintenance, with a $1,500+ fee per campaign launch for non-Fractional CMO clients. Each bid is custom-tailored to your business goals, platforms, and budget so you only pay for what your business needs.
MONTHLY RETAINER

Media Planning & Advertising (PPC) Pricing

The pricing of your monthly retainer will depend on the amount of monthly maintenance, and you will be charged $1,500+ per campaign launch (unless you are a Fractional CMO client). Each of our bids are custom-tailored, and you will only pay for what your business needs.

We know you would like to hear the price up-front, but it takes time to evaluate what you need.

Our Experience

As a full-service digital marketing agency, May Media has run hundreds of campaigns generating leads, sales, and new customers for businesses throughout North America. With 29+ years of service, we are ready to represent your brand in the best way possible.

We launched as a company writing radio ad scripts, and turned into a full-service digital marketing agency. With a background in communications, our team is trained and tested. We integrate our campaigns across multiple platforms to reach buyers at different steps of their buying process. We have experience with most digital ad platforms, and are able to guide you through our experience on what is best for your company and your goals.

May Media has advertised for 20+ industries, ranging from professional services to products. We understand the principles of advertising, and how to apply them to any industry.