It’s More Than Building a Website
Your website is now at the core of your entire business. Without a properly maintained website, your law firm or business is behind in today’s world.
Maintaining a website is more than throwing it together and ignoring it until it’s time for a new one. Regular changes should be made to your website to update page content, blogs, plugins, and more.
At May Media, we have built and maintained 50+ websites for various industries. We pride ourselves in taking the extra time to listen to our clients wishes, and we use software that allows us to custom build your site to your liking.
From the hosting provider you choose, to the constant optimization you need, it pays to have a team of experts at your side, only a call or email away.
Copywriting
The copy that goes onto your website is an extremely crucial piece of the puzzle. Your web copy should:
- Speak to the customer in the proper tone/voice
- Be optimized for search engines to gain maximum organic traffic
- Qualify the proper audience and weed out others
- Urge the customer to action without being pushy
At May Media, we have a team of copywriters that have worked in countless formats- from print, to web, to ads. Our team works together to proof each other, and make sure we are giving our client’s the best work possible. Many of the writers on our team have experience in journalism or communications.
When writing your copy, we will never publish it without your final approval. While we are trained in writing, there is no one more knowledgeable about your business than you. Writing copy for your website requires a lot of communication, and it is important that we fully understand the scope of your business.
Website Design / Creation
To build your website, we have a recommended set of software we will have you purchase, including your hosting if you don’t already have it.
Our web editor is WP Elementor, which powers about 8% of websites on the internet. We have licensing to many plugins that have different purposes, ranging from SEO, to tracking, to design. Most of our plugins are licensed through our agency, but if you need to purchase any, we will notify you up-front.
The design process also requires in-depth communication with your decision-making team. It’s important that your website feels like your brand, and embodies it in all the right ways. We are dedicated to making sure that you are satisfied with the final design of your website.
While we create your website, you should expect a creation phase of 8-12 weeks. It is an intense marathon, from writing your copy, to gathering design elements, to optimizing your website and more. This amount of time allows us to create the proper product for you, without cutting any corners. Your website design will be unique to you, and you will not find pre-built sites throughout the internet that are identical to yours.
Traffic will Come Rolling in Now, Right?
Not quite- while it may seem like all you need is your copy and design, you also need Search Engine Optimization (SEO) for your website. Our SEO Retainer will pay for May Media to constantly optimize your website to rank higher in search engine results.
Due to algorithm changes, competitor efforts, and new features constantly being released, it is important to stay on top of your SEO to keep your share of market. What takes 3 months to gain high traffic for a keyword can be lost in one hour. Specific geographic locations, audiences, and the size of your site can also impact how long it takes to rise in search rankings.
It is key to have the proper software to evaluate your SEO, so you aren’t turning a blind eye to your rankings. SEMrush is one of the best tools in the industry to monitor yours, and your competitors SEO, and much more.
While this just touches on the mountain of SEO, it is important to know that it is crucial to reaching the right people during their search, and is the glue behind your website. You can have the prettiest website in the world, but what matters more is that customers can find your website, and have a great user experience.
Maintenance
Throughout the lifespan of your website, you are going to need to perform maintenance on it. From adding new features, to making updates to plugins, to checking your core vitals, there are many things that need to be done on a routine basis.
It is important for you to be pumping out fresh content, and to be adding to your pages. Search engines like Google want to see you working on your website, and constantly giving your customers new information that is useful. From new blogs, to new sections on pages, to new videos and photos- there are many things that are regularly updated on your website.
You don’t want your car running with no maintenance, and the same goes for your website! It is a crucial piece of your business, and deserves the constant attention it needs.
How Much is it Going to Cost?
We do not have a one-size-fits-all pricing system, and you will receive a custom-tailored bid when you reach out to us. The needs of a website vary dramatically from business to business, even within the same industry. To make sure you get the final product you are looking for, it takes time to sit down and discuss what pricing will look like.
The size of your website, the geographic market, and the audience you are trying to reach will all impact the pricing of your website. Along with other factors, we will create a custom-tailored bid for you.
What is My Next Step?
If you are interested in sitting down with May Media to discuss your website options, your next step is to schedule your first free consultation. During this meeting, we will dive into what exactly you are looking for, and what we can offer you.
If you are interested in learning more about what goes on behind your website, opportunities for growth in your market, and current threats to your share of market- we recommend our Marketing Evaluation.
With our Marketing Evaluation package, our team will go through a large discovery process that dives into your marketing systems, employees, assets, and more. Then, we present to your decision-making team, and educate them on the current state of the company’s marketing, current options available, and share our knowledge in marketing/advertising.
While it goes through much more than your website, it allows our team to truly understand the gears behind your business, and create the best product possible.
