Future of Paid Advertising: Growing ROI
The digital landscape is undergoing a seismic shift, and for businesses that rely on digital spend, the old methods of “spray and pray” are officially dead. As we move through 2026, the Future of Paid Advertising is being defined by a powerful convergence of artificial intelligence, short-form video, and the absolute necessity of first-party data. […]
How Is Digital Marketing Changing Business?
By Jordan May, Director of SEO and AI Systems, May Media Last updated September 15, 2026 How digital marketing is changing business comes down to four shifts: AI search and answer engines now decide who gets found, first-party data is replacing rented audiences, social platforms are working as search engines, and automation is replacing manual […]
Top Choice: Best Website Content Management System
What is a content management system (CMS)? In short, it’s the software you use to manage content across your website. Some CMS also lets you build your website from scratch, but the gist is that you gain control over everything from posting blogs to updating web pages. The beauty of a content management system is […]
Why Digital Marketing Boosts Business Success: A Guide
Digital marketing and businesses go hand in hand as the perfect couple. A strong digital strategy will help to propel your business to new heights by increasing brand awareness and expanding your online presence. In turn, this creates more success because your marketing tactics draw in more leads and help you convert them into paying […]
What Are Some Creative Digital Marketing Ideas for Small Businesses?
By Jordan May, Director of SEO and AI Systems, May Media Last updated September 15, 2026 The best creative marketing ideas for small businesses fall into five groups: social content that answers a searched question, email that follows up on its own, video that shows the work, AI and automation that clear the busywork, and […]
Digital Advertising vs Social Media Marketing: 4 Key Differences
The goals of both digital advertising and social media marketing are, in the end, the same: they’re there to help grow your business and improve your bottom line. However, how and where they work to achieve those objectives can vary significantly. While it’s easy to think of digital advertising and social media marketing as essentially […]