Why Digital Marketing Boosts Business Success: A Guide

Digital marketing and businesses go hand in hand as the perfect couple. A strong digital strategy will help to propel your business to new heights by increasing brand awareness and expanding your online presence. In turn, this creates more success because your marketing tactics draw in more leads and help you convert them into paying customers.

There are many digital marketing business benefits to explore, and this guide will walk you through some of the most critical ones. You’ll soon see why digital marketing is important for your business – and businesses of any size in any industry.

The Importance of Digital Marketing

Let’s start with an obvious question: why is digital marketing important? Nobody would argue that marketing in general is important – but why do you need a range of digital marketing services?

It boils down to one major factor: the majority of your customers will be online searching for businesses like yours. 53% of consumers will carry out research online using a search engine before deciding to buy something from a business. This already shows the importance of digital marketing from a very basic standpoint; if you don’t have an online presence, then you’re potentially missing out on over half of your customer base.

To back this up, 63% of all shopping instances begin online, even if the customer eventually buys things in person. It doesn’t matter if you sell online or offline; you need a digital marketing strategy to build your online presence and become more visible in the online world. In the modern era, it’s the only way to achieve success!

Key Reasons to Use Digital Marketing

Okay, you can see why digital marketing is important, but what are the biggest digital marketing benefits your business could receive? Online marketing has been proven to help businesses in a plethora of ways – and here are some facts that prove this.

Digital Marketing Grows Your Brand: 80% of marketers revealed that social media marketing increased brand exposure dramatically. This has become a universal tool for growing businesses and expanding brand awareness by tapping into the power of social media. A targeted social media strategy can be all it takes for some brands to generate lots of high-value leads that are easy to convert into paying customers.

Digital Marketing Has Much Higher Conversion Rates: Speaking of conversions, did you know that digital marketing strategies like SEO have a 6% conversion rate? Comparatively, more traditional and analog marketing tactics come in at 1.7% (on average) for conversions.

In other words, if you invest in SEO and other digital strategies, you’ll convert more leads. This will also lead to cost savings over time; if your conversion rates are higher, it tends to mean you’re not wasting money on marketing strategies that barely pull anyone to your business.

Much Easier To Track & Study Digital Marketing: One key benefit of digital marketing is that it’s easy for you to see how you’re doing. Every tactic and strategy comes with oodles of data for you to analyze. You can constantly carry out marketing audits to see what’s working and what needs to be ditched.

Trackable data also provides real-time insights into your latest campaigns and strategies so you can tweak them on the fly. None of this is possible with traditional marketing, which means you have more control over your budget when using digital marketing.

We could go on and on, but these key points highlight the main reasons to use digital marketing. It’s highly effective at growing your brand, gives you better conversion rates, and is easier to track – which leads to a better overall ROI for your business.

Communicating Crucial Information

Digital marketing also has a secondary purpose in that it helps your business convey crucial information to the wider world. Your social media accounts provide constant updates to your audience about new products, deals, etc. Developing the right content management strategy helps you craft articles or videos to explain key things to your customers and gain their trust.

You can even look at simple digital marketing ideas – like setting up a Google Business page – as a way of communicating vital information to the wider world. People are more likely to visit your business if they see your opening times on Google or a clear list of services/products.

It all revolves around the idea of building trust with your target market. The more information you communicate to them, the more they trust your company. You gain legitimacy – which is extra crucial when you consider that 88% of consumers say that not trusting a brand is a dealbreaker.

How Digital Marketing Boosts Business Success

It’s important to note that adopting a couple of digital marketing tactics won’t guarantee business success. You need to know how to use digital marketing to see all of the benefits explained in this guide – and it begins with the development of a digital marketing strategy.

This sets the framework for your digital exploits, and here are some of the key aspects to consider if you want to be successful:

Define Your Target Market: This helps you know who you’re targeting, which makes it easier to figure out which digital marketing methods are worth investing in.

Conduct Competitor Research: Find out what your main rivals are doing, and then improve it!

Build A Website & Establish An Online Presence: Your website is the key digital hub for your business, and most of your strategy will revolve around driving traffic to it.

Implement Various Digital Marketing Tactics: Call upon SEO, PPC, social media marketing, content creation, and other digital marketing tactics to increase brand awareness, build trust, and direct consumers to your website.

Test & Track Everything: Use data analytics to test every digital marketing implementation you make. It helps you see if things are genuinely working, and you can test changes to see if you’ll get better results.

Get In Touch With May Media Today

All in all, there’s no substitute for a good digital marketing strategy. It’s infinitely important for all businesses – and we can help you get the ball rolling with our range of digital marketing services. Contact us today for a quick consultation to talk about your digital marketing needs, and we’ll help you establish a winning strategy!