Search Engine Optimization (SEO)
What is Search Engine Optimization (SEO)?
Are you looking to rank on the first page of Google and other search engines for your service area keywords? Search Engine Optimization, or SEO, is the way you achieve that goal.
Search Engine Optimization (SEO) is the process of improving the visibility of a website or webpage in search engine results (SERPs). SEO targets unpaid traffic rather than direct or paid traffic, but it can also influence the ad quality and landing page qualities of your ad campaigns.
To touch the tip of the iceberg, here are some factors that influence your website’s SEO:
Keyword Research / Implementation
Content Creation
On-Page Optimization
Off-Page Optimization (Backlinks)
Core Vitals
User Experience
Is it Completely Necessary to Have SEO?
If you are looking to gain leads, customers, make sales online, or grow your brand’s reach – yes. If you do not care about your website – no.
If you are currently looking at building a new website, but are wondering if you really need SEO, think about it like this: would you build a house without the proper framework to hold up the sheetrock?
The SEO framework on your website is arguably the single most important aspect. There are studies, tools, and search engine instructions that detail how you can make your website more likely to be seen, and make searchers more likely to convert into clients.
Integrating Copywriting and SEO
From social media posts, to webpages, to blogs, to digital advertisements –copy should be intertwined with your target keywords. This will lead to higher authority, more visibility for your target keywords, and a compounding plan that can drive down your cost per result.
This does not mean to dull down your marketing message. You still have room to use a grabbing hook, but your ad should clearly speak your target keywords and still feel genuine. Some take this to an extreme and only use keywords as their copy.
Without balancing your copy, and understanding how different platforms display it, your copy can feel like you are running circles without giving an offer and benefits.
Search Engine Optimization (SEO) Pricing
We know you want the up-front price, but the truth is it depends. We create a custom bid for each client depending on their needs, objectives, and plan.
This helps to ensure you are only paying for what you need, and we are getting paid enough for the services we are providing. There are a lot of details that go into SEO, and it can depend on your industry, level of competition, and the size and features of your website, as well as much more.
Our Experience
With 29+ years of combined experience, our leadership team has seen the highs and lows of SEO practices.
We actively manage dozens of websites, ranging in various industries. Our main specialty is law firms, but our clients vary across many different industries. We have experience in working with in-house teams, and training them.
From watching search engines crackdown on companies specializing in gimmicky blackhat techniques, to researching and implementing tools and knowledge to create real results for our clients- we have seen a thing or two.
At May Media, we take pride in our work and client relationships. We will never outsource the implementation of your work to cut-rate overseas vendors, who do not have the experience. We are not here to scale as fast as possible; we are here to create real results and business relationships that last.
We will always act in your best interest, and use search engine approved techniques to gain your website traffic and visibility. If you would like a list of references, please schedule a discovery call!