What is SEO?
Are you looking to rank on the first page of Google and other search engines for your service area keywords? Search Engine Optimization, or SEO, is the way you achieve that goal.
Search Engine Optimization (SEO) is the process of improving the visibility of a website or webpage in search engine results (SERPs). SEO targets unpaid traffic rather than direct or paid traffic, but it can also influence the ad quality and landing page qualities of your ad campaigns.
To touch the tip of the iceberg, here are some factors that influence your website’s SEO:
- Keyword Research / Implementation
- Identifying and implementing the keywords with the highest search volumes, and manageable competition to gain more organic searches.
- Content Creation
- Creating high quality, optimized content that is relevant to your target keywords that will attract higher quality visitors to your website.
- On-Page Optimization
- Making changes to the code, structure, and content of your website / web page to better optimize it for search engines.
- Off-Page Optimization (Backlinks)
- Link building to your website from reputable websites than increases your domain authority.
- Core Vitals
- The three pillars of page experience, known as “Core Vitals” are: performance, responsiveness, and visual stability. If your core vitals are not scoring high, your chances of ranking high in SERPs are next to none.
- User Experience
- Does the page answer the questions that the searcher had? Did it have high value content to keep the user engaging with the website? Did it drive them to act on their questions?
While this only touches a few basics of SEO, it gives you an idea of how Google is indexing different websites to serve the best experience to the searcher. It is crucial to build your website with SEO in mind, and to continually update your site to stay on top of algorithm changes, and competitor efforts. Otherwise, Google will not rank your website as high as others who are optimizing their sites.
If you are going to make a digital advertising push, your website’s SEO should be solid. Otherwise, you will be missing out on organic searches, and your paid ads will not have near the impact as an optimized site.
Is it Completely Necessary to Have SEO?
If you are looking to gain leads, customers, make sales online, or grow your brand’s reach – yes.
If you do not care about your website – no.
If you are currently looking at building a new website, but are wondering if you really need SEO, think about it like this: would you build a house without the proper framework to hold up the sheetrock?
The SEO framework on your website is arguably the single most important aspect. There are studies, tools, and search engine instructions that detail how you can make your website more likely to be seen, and make searchers more likely to convert into clients.
Integrating Copywriting and SEO
From social media posts, to webpages, to blogs, to digital advertisements –copy should be intertwined with your target keywords. This will lead to higher authority, more visibility for your target keywords, and a compounding plan that can drive down your cost per result.
This does not mean to dull down your marketing message. You still have room to use a grabbing hook, but your ad should clearly speak your target keywords and still feel genuine. Some take this to an extreme and only use keywords as their copy.
Without balancing your copy, and understanding how different platforms display it, your copy can feel like you are running circles without giving an offer and benefits.
What is May Media’s Experience?
With 29+ years of combined experience, our leadership team has seen the highs and lows of SEO practices.
We actively manage dozens of websites, ranging in various injuries. Our main specialty is law firms, but our clients vary across many different industries. We have experience in working with in-house teams, and training them.
From watching search engines crackdown on companies specializing in gimmicky blackhat techniques, to researching and implementing tools and knowledge to create real results for our clients- we have seen a thing or two.
At May Media, we take pride in our work and client relationships. We will never outsource the implementation of your work to cut-rate overseas vendors, who do not have the experience. We are not here to scale as fast as possible; we are here to create real results and business relationships that last.
We will always act in your best interest, and use search engine approved techniques to gain your website traffic and visibility. If you would like a list of references, please schedule a discovery call!
What is this Going to Cost?
We know you want the up-front price, but the truth is it depends. We create a custom bid for each client depending on their needs, objectives, and plan.
This helps to ensure you are only paying for what you need, and we are getting paid enough for the services we are providing. There are a lot of details that go into SEO, and it can depend on your industry, level of competition, and the size and features of your website, as well as much more.
What’s the Next Step?
We make all our new SEO Retainer clients go through an onboarding marketing evaluation. This will evaluate gaps, opportunities, and threats in your marketing plan. It also gives us the opportunity to learn your brand’s history, what has worked in the past, and truly be able to represent your company.
To learn more about Marketing Evaluations, schedule your first free 15-minute discovery call.
