Unlock Growth: What is Digital Marketing for Lawyers & Businesses?
1. What is Digital Marketing?
Digital marketing is a term that is used frequently by business owners in all types of industries. Digital marketing for lawyers is often ignored. It’s a set of must-have strategies if you want your company to get noticed in a busy online world and it can refer to a whole host of different campaigns. Anything that you can see on a laptop, tablet, phone or electronic device would fall underneath the “digital marketing” umbrella. Video content, social media posts, search engine strategies, blog posts, and paid ads would be prime examples of digital marketing.
Exploring digital marketing would be tough without giving a nod to the so-called “traditional marketing” methods. Magazine adverts, newspaper adverts, display boards, television, leaflets and direct mail via post are all traditional marketing methods that don’t carry as much power when it comes to connecting with new, loyal and potential customers in your target demographic, especially as a business owner or lawyer.
All in all, a marketing campaign of any scale that involves any sort of digital communication can be classed as digital marketing.
2. Types of Digital Marketing
There are several digital marketing types that have their own unique benefits when you’re running a business or a company in the law industry. The various digital marketing types can be differentiated by the way they interact with your audience and what kinds of results they aim to achieve. Here are some of the main types of digital marketing you may find useful when it comes to growing your business and increasing brand awareness:
- Search Engine Optimization
- Email Marketing
- Social Media Marketing
- Content Marketing
- Pay Per Click Ads
Next, we’ll delve deeper into each of these examples so that you can see how they might be implemented for your business.
3. Examples of Digital Marketing
Search Engine Optimization
Also known as SEO, search engine optimization is one of the most important examples of digital marketing you can implement for your business. This is all about improving your ranking on popular search engines for keywords related to your industry, as well as building a solid online reputation using high quality content, backlinks, enhanced user engagement and optimized headings. An experienced marketing agency such as May Media will be able to help you create a bespoke SEO strategy that is completely tailored to your business type and target audience.
Email Marketing
As a consumer, you are probably signed up to plenty of email marketing campaigns already, so you’ll probably see how they work from a reader’s perspective. As a business owner, you need to execute your email marketing with precision and make sure you’re providing a tonne of value to your readers, rather than harshly promoting your products or services. Email marketing can be extremely effective as long as you’re consistent and you have your customers’ needs in mind when you’re creating the content.
Social Media Marketing
Social media marketing is all about building up your online profile and engaging with your audience online. Plenty of consumers are active on all sorts of social media platforms such as Facebook, Instagram and YouTube so it’s definitely a lucrative marketing tool.
Content Marketing
Although this falls into the category of SEO, content marketing is a strategy in itself that will help you to grow your audience and build trust. By providing valuable, insightful and engaging content you can establish your business as an expert in your industry and attract leads that later turn into paying customers. Content marketing counts as any form of written material such as newsletters, blog posts, social media captions and e-books.
Pay Per Click Ads
Pay per click marketing campaigns involve paying a fee to your chosen platform every time someone clicks on your adverts. This means that you’re only paying for the adverts that are interacted with rather than paying a set amount every time you release a new ad. There are a lot of different factors that can affect the success of PPC ads such as the quality of the copy, image quality, positioning and the appeal of the landing page.
4. How to Do Digital Marketing
Implementing digital marketing strategies takes time, research, skill and a lot of trial and error. In many cases, you may want to outsource your digital marketing strategies to an experienced agency who has a good success rate for businesses in your industry.
If you want to start off small and give some of the named strategies above a go by yourself, you should make sure you have specific and measurable goals in mind so that you can assess the success rates of each campaign.
When it comes to doing digital marketing by yourself, it is possible, but you should focus your energy and attention on the methods that are most suited to your target audience. This involves conducting some market research beforehand to discover which strategy will resonate most with them.
5. Digital Marketing Strategies
A solid digital marketing strategy will provide a detailed outlook on how your business can maximize on your chosen digital channels in order to attain your specific goals. The best qualities that your digital marketing strategies can possess are:
- Audience Specificity
Conduct plenty of research so that your marketing strategies are very specific to your audience’s needs, preferences and habits.
- Uniqueness
Don’t copy and paste any strategies from other businesses, as this won’t cultivate the best results. Using data from your market research, you should craft a digital marketing strategy aimed to meet all of your business goals.
- Data Driven Decisions
Data is your best friend when it comes to digital marketing campaigns and it will influence which route you choose to go in when you check out your web analytics.
- Clear and Well-Defined Goals
Behind every successful marketing campaign is a very clear and well-defined goal. Without it, you may find it hard to select your channels and create your digital marketing strategy.
6. Importance of Digital Marketing
Digital marketing is so popular because it can reach such a wide audience in a short space of time. Digital marketing plays a pivotal role if you want to grow and scale your business. Here’s why this method of marketing could be so important to your company:
- It’s Cost Efficient
Most digital marketing strategies are free, inexpensive and have a great return on investment. Compared to traditional marketing methods, digital channels seem to be the cheaper and more effective option
- Very Broad Audience Reach
No matter where your business is based, you can reach ideal customers that are based far and wide using a wide range of digital channels.
- Measurable Results
With digital marketing strategies you can actually gather data and measure the success of each campaign. From the number of views to the conversation rates, you have quantifiable results at your fingertips.
- Improved Engagement With Customers
Through the powers of digital marketing you can engage with your customers and they can communicate with you. You can solve their problems quickly and viral social media posts can be shared which can create a huge impact too.
- Heightened Brand Awareness
With an effective digital marketing strategy your brand can reach more audience members than ever more. Increasing this brand awareness will not only help to increase your bottom line, but it can also boost your referral rates too.
7. How Digital Marketing Works
As you can see, digital marketing is a powerful online strategy that allows any business to focus on their goals and leverage the power of digital channels to obtain the results they’re looking for. When you embrace the opportunities of digital marketing anything is possible, and the potential for your company’s growth could be bigger than you ever imagined. If you’re hoping to learn more about how digital marketing works and which strategies would be ideally suited to your business type, get in touch today and we can unlock your growth, together.
